I often wondered why the leaders on the Apprentice didn't use  brainstorming techniques more often to develop ideas. You'd think that  these so-called entrepreneurial leaders would know how to use  brainstorming to elicit better ideas.
As much drama and dysfunction there is  on these reality shows, I've seen some of the same problems and  leadership struggles on church staffs also (why I love the shows).  I  think many church leaders just avoid using teams all together because  egos get involved, those who are more dominant get their way, people's  feelings are hurt when their idea isn't chosen or there is a lack of control by the leader.  So the  process often times just does not produce the creative ideas one expects.  Therefore, pastors and leaders just settle with relying upon the creativity of  the individual instead of the group. Each staff member does his or her  own thing and there is little input from the team and most of the time,  they end up doing the same old thing over and over.
If more church staffs used  brainstorming techniques (correctly), I believe we would have more  creative sermons, ministries and ways to reach the lost.   On one staff  we tried brainstorming a few times but the leaders and team members just  could not resist commenting and critiquing during the brainstorming  session and it always stifled the creative process to the point that it  was frustrating and not as productive as it could have been.  If you do it, do it right and you'll be successful.
I'd love to hear if you have tried brainstorming with your team and whether it has been a success or not.
I'd love to hear if you have tried brainstorming with your team and whether it has been a success or not.
Here is one technique you can try with your staff or team that should help you in the creative process.
1.  Clearly define your objective, with budget, and parameters etc.
2.  Instruct  the team leaders to leave the room, brainstorm by themselves for 15  minutes to come up with as many ideas as possible.  Instruct them to be  outlandish and as creative as possible within the parameters.  Write  each idea on a separate post-a-note.  
3.  Have the team members return to the room separately and post their ideas, spread out on a wall or white board.  
4.  When  all team members have posted, bring them back together and read the  ideas together without comment or critique.  Because the brainstorming  process is used to spark ideas, allow your team members 10 more minutes  to come up with new ideas.  You can send them out again to come up with  them by themselves or do it as a group.
5.  Add the new ideas to the others, and then group the ideas into  related groups.  Once they are in groups, now you can discuss the merits  of the ideas.
6.  Choose the specific group of ideas you like  best and then you can narrow down from the group, to the individual  idea you like best.  In many cases you'll find that there are many  variations of the same idea. You'll see where the team is leaning.  But  often there are one or two great ideas that come out of left field that  may not have surfaced without the brainstorming session.  
For more brainstorming techniques, go to http://www.mindtools.com/ brainstm.html

